Privacy Policy

1. Introduction

This Privacy Policy explains how we collect, use, disclose and protect the Personal Information of our customers and website users ("you"), and describes the Personal Information we may collect from you. Personal Information includes any factual or subjective information, recorded or not, about an identifiable individual.

We do not knowingly collect Personal Information directly from children under the age of fourteen. The website is for a general audience and is not specifically targeted to or intended for use by children.

By accessing or using the website, you are accepting the practices described in this Privacy Policy, and you consent to our processing of your Personal Information as set out in this Privacy Policy.

2. What Information Do We Collect

We may collect and use your Personal Information to manage our relationship with you, to communicate with you, to obtain your feedback, to improve our products, to conduct research and marketing activities, and to comply with the law.

Types of Information Collected

• Personal Information: Data used to identify you, such as name, mailing address, email, telephone number, IP address, and billing information.
• Non-personal Information: Demographic, statistical, or aggregated data that does not directly reveal your identity.
• Usage Information: Login details, browser version, time zone settings, and platform details.
• Website Interactions: Full URLs, click streams (including dates and times), page response times, and page interaction details like scrolling and clicks.

3. How We Collect Information

Information You Provide to Us

The information we collect directly from you may include:

• In-Store: Information provided during visits, including contact and financial details for financing or leasing.
• Online Accounts: Registration details like usernames, passwords, and product preferences.
• Marketing: Data provided when signing up for newsletters or promotional materials.
• Communications: Content from customer service inquiries via phone, SMS, email, or social media.
• Loyalty Programs: Information used to track and redeem rewards across our brands.

4. Data Technologies

We use cookies, local shared objects, and web beacons ("Data Technologies") to automatically collect information on how you use our site and to improve your browsing experience.

These technologies allow us to store your preferences and display personalized content. You can opt out of tailored advertising via the Digital Advertising Alliance of Canada Opt-Out Tool.

5. Information We Collect From Third Parties

We engage third parties to provide services on our behalf. These partners must keep your Personal Information confidential and only use it to perform services in accordance with this Privacy Policy.

6. How We Use Your Information

We use your information, including your Personal Information, to manage our business and to maintain and develop commercial relationships with you.

• To present the website and its contents to you.
• To provide requested products, services, or quotes.
• To improve our marketing and customer experience.
• To maintain vehicle-specific records (VIN, service history, recall data).

7. How We Share Your Information

We will not sell your information to third parties without your consent.

We may share your data with affiliated companies, brands, promotional partners, and financial institutions involved in your vehicle acquisition to carry out our business operations.

8. Storage and Security

Information Security

We utilize physical, technological, and procedural security measures designed to protect your Personal Information from loss, modification, or unauthorized access.

Data Retention

We retain your Personal Information only for as long as it is needed to provide requested services, comply with legal obligations, or resolve disputes. Once the period ends, data is securely disposed of.

9. Access and Rectification

You have the right to access the Personal Information we hold. You can also request rectification if your data is inaccurate, incomplete, or if its collection was not authorized by law.

We respond to all written requests within 30 days of receipt.

10. How To Contact Us

Questions or concerns regarding this Policy may be addressed to: